THRIVE - PREMIUM DECENTRALIZED AD MARKETPLACE

Februari 23, 2018

THRIVE - PREMIUM DECENTRALIZED AD MARKETPLACE

WHAT IS Thrive ?

Thrive is a Blockchain based Marketplace to BUY and SELL Advertising at very low fees.

People get PAID for data sharing and for reviewing the quality of each website in the ecosystem. YOU are finally taking back the control of the internet.

''Here a blockchain startup, with its own cryptocurrency, that you need to keep an eye on in 2018. Thrive, Using a meritocratic, community-based system that rewards publishers and consumers all over the world, Thrive claims to be the premium decentralized advertisement marketplace you never realized you needed. Using the blockchain to create a safe, rewarding platform where users can buy and sell advertisement space, all the while also rewarding real-life consumers and reviewers who help make the system work, this is digital marketing taken to the very next level. The ICO launches in February 2018.''

MARKET OPPERTUNITY

COMPETITORS & BLOCKCHAIN ADVANTAGES

The digital-advertising industry is growing strongly, with revenues increasing sharply over recent years, leading to a consolidation of big players in the ad exchange market like Google DoubleClick, AppNexus, Criteo, OpenX or AOL’s Marketplace. Recently, a few ICOs have been announced on this topic such as AdEx , Ad Shares, Basic Attention Token, Papyrus and Bitclave. While the dynamism of digital advertising world would not prevent any users from simultaneously using several innovative new products, majority of legacy companies will not have enough flexibility to suddenly dump fees from one day to another without hugely impacting its current organizational structure. Thrive Labs is going to disrupt the Ad industry becoming the cheapest Premium Ad Market ever. Despite of none of the Blockchain products have yet reached a relevant product maturity, it’s already possible to analyze the competitors’ pain points both on technology and business model.

1. AdEx. Initially based on Ethereum blockchain, announced recently a migration to NEO. AdEx is sorting out the limited # of transactions per second handling issue but not the gas requirements one. In fact, continuous gas requirements may lead to Ad. price rising. NEO is a Chinese blockchain and as of today there is no assurance it will be blocked by the great firewall anytime. User’s profiling is based on forms filled up by users themselves and therefore is less reliable than Thrive’s profiling which is based on behavioral data tracking. How much of (or if) the users will get rewarded and how much Ad fees will be applied is not clearly declared.

2. Bitclave. It’s considered the anti-Google decentralized search engine. The project is very solid on data collection point of view and data transparency, but the blockchain usage for data storing purposes seems to have some limitations. The data storage itself may become too heavy to be handled by the blockchain. BASE system, Bitclave is adopting, is meant to work currently on Ethereum. Ethereum blockchain current # of transactions per second handling is far too low for the purpose. It can be considered a show stopper for the project. How much users will be rewarded according to the usage of personal data by the advertisers is not clearly stated and Ad fees are also not declared.

3. Papyrus. It’s the closest competitor in terms of positioning and leveraging of DMP revenue stream. However, profiling seems is less effective than Thrive’s since data collection is not systematic and there is no mention to behavioral patterns analysis. This key point could potentially put at risk the success of the project. Papyrus is running on Ethereum Blockchain claiming to use state channel technology to sort out scalability issues. Since no state channel implementation has been done yet, the whole assumptions on scalability remain a big question mark. In terms of transparency, Ad fees and users’ reward details are also not declared.

4. AdShares. Very interesting project from blockchain point of view since leveraging a high performing platform able to handle 10k transaction per second and over 100k transfer per second. But apparently no profiling is in scope. Therefore, unlike Thrive, it cannot be considered a premium service. Once more, Ad fees and users’ reward details are not stated.

5. BAT. It’s a very powerful network with many profiling possibilities, aimed to fight against ad-blockers and banner-blindness issues. Users will be rewarded according to the measurement of their “attention”. We feel that this is very hard to forecast. This project is based on Ethereum blockchain. Ethereum blockchain current # of transactions per second handling is far too low for the purpose. It can be considered a show stopper. Ad fees are not declared. It seems fees calculation will be done according to the measurement of the attention as well.

6. MAD Network. Analysis cannot be done at this stage. The whitepaper shows a complex and vague business flow that is not backed up by any detail. No information about Blockchain technology used for the project (in the competitor analysis chart is assumed to run on Ethereum blockchain).

How many ICO projects have a sound business plan behind?

- The Thrive team is backed up by a solid business plan, based on months of surveys and market research.

- The Thrive team is working in the industry since years as part of an existing and profitable company.

- The Thrive team understands technology, and therefore spending time selecting the best scalable blockchain solution to fully support and deliver the project.

- The Thrive team is the only project declaring AD FEES applied and

USERS/WEBSITES REWARDS in a transparent and clear way to its community.

- The Thrive team has a clear strategy to ramp-up its platform before opening the market place and becoming profitable.

Competitor Analysis Chart:

COMPANY STRATEGY

Thrive is initially targeting publisher websites with at least 65K yearly views and 3 banners spaces available for ad placement, targeted to increase over time towards a portfolio of websites with an average of 100K annual views. This positioning is justified by the concept of building a market with powerful network effect that benefits all. Its value to its clients lies in measurable performance, sales, and profits delivered at a very large scale. As of September 2017, the number of existing online websites counts 1.2 billion unique hostnames. Considering a 75% discount factor for non-active websites due to parked domains it reduces to an applicable base count of 300 million active websites. As per Thrive market positioning explained above, our extended research highlighted that websites having more than 100K yearly visits, represent 40% of the overall internet market. This boils down to a baseline for market penetration which will be roughly 120 Million sites.

a) Ramp-up phase

Analyzing the current Digital Advertising landscape, mainly dominated by Google and Facebook with over 60% market shares, the average market penetration for entering high potential digital marketing emerging companies is between 0.01% and 0.02% in within the first years (see reference in appendix). Thrive targeted this threshold to be reached during the ramp-up phase. To achieve this target, the token reserve (refer to token allocation page) will be entirely re-distributed to Thrive’s community before officially opening the Ad Market place. The reserve will be fully utilized for rewarding interactions and data gathering within the platform’s ecosystem (See chart below).

The ramp-up phase will ensure the platform reaches the critical mass needed for a

smooth start:

- 260K websites subscriptions.

- Website data points coming from 16 billion page-views (up to 0.44€ per CPM token equivalents reward).

- Consumer data points equivalents to 10000 TB (1.5€ per GB token equivalents).

- Fully tested features by industry insiders.

THRIVE RAMP-UP ECOSYSTEM

b) Thrive’s revenue streams

- 10% fee for each Ad. Marketplace transactions.

- 1000€ coin equivalents flat monthly DMP platform fee

- 0.5€ coin equivalents CPM cost for every thousand ads served using Thrive DMP data

c) Social responsibility

Thrive Labs Team believes in corporate social responsibility; therefore, it will give its community the chance to suggest which charity program will benefit from a yearly donation.

THRIVE FULL ECOSYSTEM

WHY PARTICIPATE IN THRIVE

a) Users and Websites reward.

User behavior and search data is worth billions to companies, finally users and website owners get compensated.

b) Reviews Opportunity.

Potential reviewer yearly reward up to 27K€ tokens equivalents.

c) Advertisers/Publishers opportunity.

Participating in TGE rounds means securing advertising packages in a Premium Ad Marketplace with lowest fees and best conversion ever.

b) Full reserve re-distribution.

The entire crowd sales reserve will be redistributed to Thrive consumers, advertisers and publishers contributing to the initial platform ramp-up phase.

e) Efficiency, Accuracy & Reputation.

Thrive will dramatically improve Digital marketing efficiency, re-targeting accuracy with the best DMP in the market and brand protection.

f) Thought Through Token Economics.

Fixed Supply. Unsold tokens will be burned. 20% of the coins earned from company service fees will be destroyed. The more the advertising platform is used, the more coins will be destroyed establishing a positive feedback loop of appreciation.

g) Rock Solid Experience.

Solid experience in the industry running a profitable company since years. A strong tech team that understands technology. Providing clear engagement rules to its community and transparency on fees and rewards structure. A clear strategy to ramp-up its community.

TOKEN GENERATION EVENT

- Total Supply: 200’000’000 THRT + Bonus

- Max Hard Cap: 27’500’000 EUR

(25’000’000 ERU+ 2’500’000 EUR in case of 95% reach. The additional 2.5M are covered decreasing the Team Token ownership percentage)

- 1 THRT will be corresponding to 0.25 EUR

The amount of THRT tokens per 1 ETH might vary due to the movement of the Ethereum price.

Thrive is planning to schedule an early investors Private round, a public Pre-sales and a Public Sales public rounds. A dynamic Hard Cap increase of 10% will be triggered in case the sales is reaching 95% of the declared hardcap. The 10% increase will be covered by Team Tokens in order to avoid printing additional ones. Unsold tokens will be burned. 20% of the Coins earned from company service fees will be destroyed. The more the advertising platform is used, the more coins will be destroyed.

For more details please refer to:

https://ico.thrivelabs.io/documents/thrive_tokeneconomics.pdf

The extended Thrive business plan will be at full disposal of Private-Round participants following the NDA signature. Tailored made deals. Contact us for more info at info@thrivelabs.io or visit https://reg.thrivelabs.io

Final dates and Bonus Thresholds for both Public Pre-Sales and Public Sales will be published on the official Thrive website.

THRIVE TOKEN DISTRIBUTION

- 53% will be allocated for Private and Public Tokens rounds.

- 17% will be reserved for Thrive team. These tokens will be locked for 24 months after the completion of the token generation event with 1-month cliff (or until the launch of proprietary Thrive Blockchain).

- 1% will be reserved for Advisors and Partners. These tokens will be locked for 12 months after the completion of the token generation event with 1-month cliff (or until the launch of proprietary Thrive Blockchain).

- 2% will be reserved for bounties campaigns.

- 27% will go to reserve and will be fully redistributed to reward Thrive community during the ramp-up phase.

Budget Allocation